Value Proposition
Making Money
As a private company, I can't do a deep-dive into their financials (aside: woe!), so I have to make some assumptions. From the marketing there seem to be two potential revenue streams...(A) 'Compute Spread,' basically an interest rate spread but for AWS CPUs. The justify their mark-up over AWS compute pricing based on the perception of value-added. Note that this is a subclass of software as a service.
(B) Consulting
(A) must necessarily dwarf (B). Traditional consulting doesn't scale, which dooms a tech company before it can gain its sea legs / line-cross / other nautical right of passage, i.e. shark VC money. Consulting firms can bootstrap, but that doesn't seem like the growth trajectory they're going for.
So for simplicity, lets reduce to (A). Taking the spread comes with both top-line and bottom-line risk.
Paramount amount them, the bottom-line risk of becoming an AWS whipping boy. You can scream for mercy, not that it helps. Honestly, other than try and take the compute in-house or trade masters.
In-house: Manage to do it even comparable to AWS...ha!
Trade Masters: High switching cost...if it comes to this, were doomed a long time ago.
On the top-line, they need to either work in an highly inefficient market (alas, big banks) or continuously justify the spread they take through value-add. As I mentioned in the previous post, there is loads of competition with no clear market leader. Market structure will not save them, so value-add they must maintain, less open source eats their lunch.
Macro Swallow
The internet meme of near-misses between whales and humans, including such precious lines as “You’re gunna have to do more than clean that wet suit bro” [Youtube] are the impetus behind this section.
It IS a big ocean; however, there are lots of
Last post I based my mental model on drivers and constraints, but this time around a framework based on relative growth rates seems more suitable. A swallow, in this context, means the facet of growth that trumps the others.
Data swallow
Fail: Value Proposition 1Compute swallow
Fail: Tech swings against youPeople swallow
Fail: Value proposition 2Takehome
- I/O swallow will not kill the industry in the cradle.
- Compute challenges are Goldilocks.
- Bioinformatics is amenable to automation and cross-application standardization.



